Student Life Marketing

We want to help tell your story

The Student Life Marketing team develops, creates, implements, and assesses various integrated marketing and communication campaigns for the departments within the Office of Student Life.

The team provides the opportunity to work in an agency-like atmosphere where creative problem-solving and collaboration with colleagues lead to the development of effective strategies to create awareness, engagement, and action from on-campus and off-campus target audiences. 

The Student Life Marketing office is located in the Indiana Memorial Union.



Do you need to announce an upcoming event. A new service? We can help develop a strategy to inform the IU community. Outlets include:

- Print materials
- Advertisements (print/digital)
- Managed web pages
- Social Media
- Articles/News coverage


There’s a lot going on in the Office of Student Life. Whether you’ve launched a new initiative or celebrated an achievement, we can help share the news.

- Email communication
- Blog posts
- Social media
- Crisis Communications


We’re here for any project that require visual elements. Chances are you have seen our work in campus buildings or at campus events. Services include:

- Brochures
- Flyers
- Digital Signage
- Building signage


We manage websites for departments across the Office of Student Life.

To request a website edit from Student Life Marketing, fill out a marketing request form and choose “Website Update Only” from the “Request Type” choice.


Our team can set-up photoshoots to capture moments to support your next project.

- Event coverage
- Campaign photo shoots
- Portraits


Our videographers offer you a full range of message-delivery options. Services include:

- Event coverage
- Videos for Campaigns
- Videos for New Student Orientation



  • James McHaley – Director
  • Cheryl Paul – Assistant Director
  • Damen Morris – Marketing Manager
  • Andrew Russell – Digital Media Specialist
  • Sydney Randall – Communications Specialist 

Student Employees

10-15 students work in the following roles:

  • Graphic Designer
  • Multimedia Photographer
  • Social Media Coordinator
  • Copywriter
  • Care Team Marketing Coordinator
  • Project Coordinator

To view current openings and apply visit:



Digital Campaigns – Student
First Place: Tobacco Cessation
Bre Castaneda, Lucas Beam

Signs/banners – Student
First Place: IU Outdoor Adventures Mobile Climbing Wall Banner
Lucas Beam

Signs/banners – Professional
First Place: Indiana Memorial Union – Heart of the Campus Lamp Post Banners
Damen Morris

Promotional Campaigns – Student
First Place: Year of Wellness Campaign
Aubrey Housand, Bre Castaneda, Cheryl Paul

COVID-19 Materials – Student
First Place: Wellness Days Campaign
Skye Spalding, Bre Castaneda, James McHaley

Digital Campaigns – Professional
Third Place: Crimson Cupboard Food Pantry Campaign
Cheryl Paul, Bre Castaneda

Interior/Wall Art – Student
Third Place: Center for Veteran and Military Students' Veterans Day Display
Lucas Beam, Cheryl Paul

Videos – Student
Honorable Mention: Care Referral Video
Khyler Runnels, Joli Finley, Chris Howell

Digital Campaign – Student
First Place: 14 Days of Love Instagram Stories
Skye Spalding

Interior/Wall Art – Student
Second Place: Lunar New Year Decorations
Jen Chavarria

Video – Student
Third Place: IU Outdoor Adventures Fall Courses Video
Khyler Runnels

Videos – Student
First: Bystander Intervention Video
Claire Soisson, Savanna Latto, Conner Franke

Interior/Wall Art – Professional
First: Hidden Hoosiers
Damen Morris, Jen Chavarria

Signs/Banners – Professional
First: IMU Entertainment Column Banners
Damen Morris

Digital Campaign – Student
Second: Light Up the Night – IMU Candle-lighting Ceremony
Megan Wright

Brochures – Professional
Third: Student Legal Services “We Know” Campaign
Cheryl Paul, Faith Chadwick

Social Media Campaigns – Professional
Third: #200IMUStories
Leah Gregory, Abby Bainbridge, James McHaley

Logo/Brand Identity – Student
Honorable Mention: IU Late Night
Jen Chavarria

Interior/Wall Art – Professional
Third: IMU Stair Decals
Damen Morris, Mara Dahlgren